Delta Industrial Equipment is a well-established supplier of industrial machinery, power systems and components, serving 11 territories across Africa and the Middle East. As authorised dealers for globally recognised brands including Perkins, CHL and Allmand, Delta has built a strong reputation offline but, until recently, lacked an online presence to match.
When Delta approached us, they already had designs for their new website in place. What they needed was a technical partner to bring the designs to life. They needed a team who could deliver a robust, scalable platform that reflected their global reach and supported their future plans for growth.
Their goals for the website were to increase brand awareness, attract more users to the site and ultimately drive revenue through improved visibility and user engagement. The website needed to reflect the scale of their operations while remaining accessible to users in a variety of regions and languages.
Throughout the development process, we worked closely with Delta’s team to ensure the final solution met both the visual and functional requirements they had envisioned.
We built the website on Umbraco Cloud, a flexible and secure CMS platform hosted by Umbraco themselves. This gave Delta the reliability and scalability they needed to support future expansions, while keeping content management straightforward for their team.
We used the Fractal front-end framework, which allowed us to build consistent, reusable components and deliver a seamless user experience across the site.
Given Delta’s presence in multiple countries, multilingual support was a key requirement. We implemented a manual language selector, giving users full control over which language they browse in, and ensuring content is accessible and understandable across all supported regions.
With the website now live, we’re continuing our partnership with Delta to build out additional functionality and regional support. Next on the roadmap is a Salesforce integration, which will allow form submissions to feed directly into their CRM system for better lead management. We’re also preparing to scale the product catalogue and expand content tailored to specific territories.
From having no online footprint to launching a professional, multilingual site with room to grow, this project marks a major milestone for Delta, and we’re proud to be part of their digital journey.
Cold Banana have been supporting business like yours since 2015, if you would like to find out more about how we could help you and your business, then please get in touch.
Alternatively if you are looking to find out how you can join the team then please get in touch to speak with one of our team.
